A software programme designed to help professional services organisations automate and manage a key account programme.

Why use a software programme?

The professional services industry is generating a lot of activity in the area of key account management. For many organisations, knowing the true return on investment is a fact to be determined in the medium-term future. However, one thing that is for sure is the high cost of managing and co-ordinating key account information. Many organisations are manually preparing and distributing spreadsheets and documents to key account teams as a means of communicating targeting objectives, client intelligence, status reports and action points. Without specialist software that can automate this process, organisations may find the practice of account management too demanding. If left unattended the programme may never become economically viable and can ultimately lead to its withdrawal from practice development.

How can we help?

StrategicPipeline is a software programme designed to help organisations:

• manage the complete key account management process;
• help different members of a team to achieve different tasks;
• select and plan key accounts;
• co-ordinate clients’ key issues;
• anticipate the needs of clients;
• determine who may have a need to buy from the organisation; and
• identify who is best placed to sell for the organisation.

How will you benefit?

StrategicPipeline ensures that key accounts will be better planned and managed in a way that offers the greatest chances of fee income and optimum return on investment. Information can be input, maintained and modified by selected users across a network.

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