A service for professional services organisations looking to achieve maximum results from marketing campaigns.

Why make a follow-up campaign?

Organisations planning some kind of marketing event, seminar, industry survey or report will be looking to maximise the return made on their investment by initiating quality business opportunities. Some of these opportunities can be seized during the height of the campaign, whilst the majority of opportunities have to be pursued in the weeks that follow.

At a time when organisations are reducing what they traditionally spend to produce new business (i.e. marketing budgets), it is essential that campaigns be capitalised on for every quality opportunity they offer.

How can we help?

ThePipeline can help to progress selected opportunities to a stage where meetings are secured with the right buyers of target organisations. This is particularly valuable in situations where there is no existing relationship. After learning about the campaign and its objectives, ThePipeline will assist organisations by:

• agreeing a value proposition;
• securing quality meetings;
• liaising with partner’s PAs; and
• providing a written summary of all feedback and competitive information.

How will you benefit?

The service allows organisations to begin relationships with selected target clients. The service also supplements an organisation’s call-making and appointment-securing resources; helps to achieve a desired return on marketing expenditure and allows partners to concentrate on higher value aspects of the selling process.

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